This post lays out a few of the most substantial modifications in consumer behaviours when it pertains to consuming media.
In the last few years, with the growth of digital media, the way in which individuals consume content has evolved significantly. For several years, standard television was the primary source of household entertainment for many people. However, since the development of internet streaming platforms, many viewers are turning away from scheduled tv, particularly among younger individuals. Rather, global media content analysis shows that more people are purchasing subscriptions to streaming services, which strongly affirms the transformation in audience consumption habits. These options are popular for allowing people to view the shows and films they want, whenever they feel like it. Those involved in the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would identify the popularity of streaming platforms as a prominent media consumption habit among audiences today. These modifications show the move towards user-controlled viewing preferences in the sector.
With consistent shifts and advancements in the digital landscape, what are the current trends in media? Well, in addition to the increase of internet streaming platforms and short form media content, the way in which people are getting their updates is also shifting. Individuals are increasingly turning towards internet news sources, rather than watching television, to discover ongoing worldly affairs. However, concurrently, due to a continuous circulation of info, individuals are coming to be overwhelmed by huge quantities of content. In response to this, news agencies are re-engaging audiences by making short form content that is clearer and easier to navigate. These days it is common to find news channels that have sizeable followings on social media sites. This trend can be validated by the CEO of the fund that owns Euronews, for instance. Using this method has been essential for supplying individuals with trusted and verified news sources, in a form they can readily identify with.
In the current digital age, mobile phones have become one of the most popular tools that people are using to watch videos and access media. Nowadays, many social media channels are offering unlimited feeds of brief, chains of videos, that are growing in popularity among smartphone users. In fact, statistics show that that worldwide, mobile content consumption is on the rise, revealing that short form content is among the fastest growing media trends today. These platforms enable users to see a variety of personalised videos and interact immediately, making these videos far more interesting and addicting than traditional television. Short form videos are also being used regularly for news and academic purposes, not just for entertainment. Consequently, this trend is changing the way people are actively seeking for and counting on to get information, read more in a faster, much shorter and more visible format.